Colouring Heaven – the latest title in the Anthem Publishing family

  • 6
  • August 20, 2015

We are pleased to announce the latest title in the Anthem Publishing family: Colouring Heaven.

 

We’ve been aware of the growing trend of ‘mindfulness’ and the increasing popularity of adult colouring in particular, for some time. After completing a comprehensive analysis of the market worldwide, our art director Jenny Cook was tasked with devising our new magazine brand and the concept of Colouring Heaven was formed.

 

The great USPs of this title are clear:

 

  • Unique and original page design
  • The front and back page of the magazine can be coloured
  • Printed on high-quality paper avoiding any show-through
  • Lower cost per design than most competing titles which means better value for money
  • One design per page therefore pages can easily be removed and framed

Issue 1 launched on 8th July and has exceeded expectation. We are already outselling many of our competitors even though the magazine is placed at a higher price point. It is fast becoming our best selling print magazine of the year and as a consequence of the early success we have moved frequency to monthly publication.

 

As a direct result of the initial success we also have launched a special magazine for our Home Collection series: Colouring Heaven Presents Oriental Garden – on sale 13th August.

 

Finally, we are now offering subscriptions to the title as well as focusing closely on the USA and Canadian markets where the adult colouring trend is still in its growth stage.

 

For further information regarding the title, please contact the team here at Anthem.

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Special edition: Colouring Heaven Presents Oriental Garden